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Sherwani or Armani?
What grooms will wear this season
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From the famous designers such as Arjun Khanna, to Manish Malhotra and Rocky S via the upper-end franchises like Millionaire, Raymonds, Reid and Taylor to the unknown splash of Indian talent, there is one unifying theme this year in men's wear: individuality, innovation, and India. Something designers around the globe are trying to emulate.
The global Indian male's image has re-emerged like a phoenix. Age-old traditional outfits have been re-moulded, stylised, updated to synthesise the old with the new. Some borrowed from the west and some a carryover of ancient garments past through the generations. It's not uncommon to see a guy sporting a John Abraham hair cut with a three-piece suit and wearing it with élan. Or to see highlights matched to the gold tones of one's brocade sherwani.
Shaaditimes speaks with Ajay Juneja of Millionaire to find out what's the latest twist on combining tradition with innovation and novelty.
Bright Hues
"This is the year of colour," starts Juneja. "Everything from Sherwanis, to kurtas and churidars is bright hues that shout with zeal." In the store the colours this year are vibrant turquoise and yellow. "The Lucknowi has also been popular with the chikan work done on various materials. We have our own in-house craftsmen for the embroidery. Also embossing on georgette based kurtas has been moving well for people that have a morning ceremony. We have both ready made and custom made sherwanis, jodhpurs, suits, kurtas, churidars etc..."
Juneja says, "Most people plan for about three to four occasions regardless of the regional background, economic status or diversity." Outfits are usually made for the Mehndi, Engagement, Wedding, Reception and Sangeet. If not for all the occasions then at least for a couple of the functions."
His and Hers
The latest fashion statement for prospective brides and grooms is to complement their outfits. "If the bride is planning to wear red on her Sangeet the groom opts for something that would match like beige, or yellow. Sometimes they want to match their outfits and we have requests for embroidery work on the sherwanis or jodhpuris to correspond with the ornamentation of the bride's garments," observes Juneja. "Even the accessories from the head gear to mojaris, buttons, and cufflinks."
Shopping Together
Another trend Juneja has noticed, "In previous years the family would have a lot of inputs on the clothing for both the bride and the groom. This has changed. We now see more couples coming into our store together where both the prospective bride and bridegroom decide what the groom should wear. This is usually followed by a visit by the family before the final outfit is put together."
Juneja says, "As long as the Indian parampara is intact the family is still an intrinsic part even in putting together the outfits for the wedding." The traditional accessory of the year according to Juneja is the stole, "we have them in all colours, fabrics. You can mix and match and create your own particular look whether you're a guest attending a marriage or the groom on his big day."
Original outfits take about 14 days to complete, but Juneja says for the NRI clientele outfits can be completed within four to five days. Prices start at Rs. 7,800 and up.
Where do men shop for formal wear in Mumbai? If you're an NRI or about to get married and money is no object, here are some places you might want to visit.
If you want to get customised outfits the favourite places are Canelli, and Indian textiles at the Taj where brocade sherwanis, woolen jodhpurs are custom-tailored. For individual designers you must visit Arjun Khanna in Bandra, Manish Malhotra at Shlok, and Rocky S.
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