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Reality Check: The DINK Way

DINK couples = selfish couples?

In March 2008, the results of an ASSOCHAM survey of around 1500 couples revealed that 75 percent DINK couples spend rupees 20,000 per month on entertainment, fitness, eating out and shopping for branded wear.


Although most of those surveyed boasted of an income of rupees 6 to 8 lakhs per annum, they led tough schedules as a result of holding demanding jobs in MNCs, IT / ITES firms or in sales and marketing departments. As a result, these couples cribbed of the lack of time to enjoy a holiday. Further, 65 percent of these couples agreed that the absence of kids in their lives gave them room to splurge. Evidently then, they would not have the time (not the inclination) to bring up a child!

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Take a reality check

And more importantly, they would not have the time to ask themselves a few pertinent questions - What is your perception of the purpose life? What is your goal in life? If earning money plays a huge part in your life, what do you propose to spend the money on?

These are questions you should ask yourself. It's not as though all DINK couples are selfish - some have devoted themselves to noble causes. Once in a while, you should just review and revisit the foundation you have based your 'DINK' decision on.

Essentially - don't allow your chase for comforts today push you out of your comfort zone later on in life. Don't compromise on not having a family. It can emotionally hit and hurt you badly, and cost you far more, in the years to come.

Charu Bahri
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