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A man's world
Jewellery trends for the ubersexual male
Stylish and fashionable seem to be the key here! The man today is well travelled, well - read and knows what he wants. Internationally, Kenneth Cole offers men's only retail world. One thing is clear, men are saying, "It is high time someone sat up and took notice of our needs."
Prabir on being asked about the interesting title, MAN'S EGO, says, "It's very simple. A man's ego is a symbol of what he is who he is, what he thinks, what he has achieved what his status is. It is about success. It is about power. It's about attitude." It is a befitting statement of the men today.
An evening out at the latest restaurants or a night out at the new watering hole, will reveal men today dressing up to suit their moods and personalities. For ages it was assumed, if a woman wears red, she means passion, if she wears black, she's playing the sophisticate, polka dots indicate retro, colourful refers to a free spirit, etc
Today it is the turn of men to play. Prabir concurs "MAN'S EGO has two looks. One - male glam for the suave, sophisticated, focussed corporate man; a professional and another look for the metro sexual - the social animal, young, trendy, loud and funky. What you wear reveals your personality."
The designs available for men's jewellery are a mix of classic, classic with a twist, contemporary, minimalist or the rap stars favoured ice look. The colours, textures, finishes and packaging are all designed to appeal to the M (read male) quotient. Internationally, Brad Pitt and Damiani made headlines when they designed men's jewellery together. Male jewellery is everywhere.
Utsav says, "Men today are also, slowly but surely, waking up to the need of dressing up, emergence of categories, and terms such as "metro sexual", "neo-age", "urban male" etc are clear index of the Indian male expressing his desires to look adorned ! And we are looking at catering to this latent need."
It is no secret that jewellery is the best accessory to dress up - a great style statement, a great mood elevator, a reflection of your personality and absolutely great style enhancement. Nothing dresses up a suit like a pair of cuff links or tie pins. Nothing dresses up a great pair of denims like a funky pendant. Nothing dresses you up for a night of partying like a diamond stud or a cool bracelet. If you wanna make a statement, you wanna stand out, you wanna look good, you wanna look cool, and you wanna look with it; sport some baubles!
For inspiration, we just need to turn to the tinsel world. George Clooney has it, Shahrukh Khan has it, and Aby's Baby has it, 50 Cent has it, Bono has it, and Jon Bon Jovi has it!
To the men of today who have arrived and know it - its time for enhancement!
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