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Desi  Designer, International Imagination!
 
This Diwali if the spark is waning in your diya, and the zest of the festival is falling by the wayside - turn "humdrum" to chutzpah. Dare to be the best you can be. Create a new aura and re-ignite your passion and oomph! Neeta Paul - The desi designer with an International imagination is exactly what you need.

Shaaditimes introduces international designer Neeta Paul's Maharaja Collection for Karwa Chauth and Diwali 2007.

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The understated elegance of her clothing strikes the right chords balancing that ephemeral area of Kipling's east and west. Delicately feminine, meticulously sewn, the garments are whimsical yet practical, durable yet opulent, wearable yet exclusive.

The Maharaja Collection
Paul's latest collection updates the opulence of the Maharaja time with pragmatism and genius. Her atelier boasts of richly embedded weaves in brocades, silks, heavy twills and luxurious satins. There are angarkhas (modelled after Mughal-e-Azam), achkans that cascade to ankle length, and updated Nehru jackets over stylised pants, flared and long skirts. Her signature tunic, pants and scarf are a staple among Delhi's socialites and have found a niche clientele following in North America and Europe.

"The colours for my recent collection are a reflection of my personality," admits Paul. "I have chosen earthy hues ranging from the crisp ochres, opaque rusts and browns. I have also worked on a separate colour base of deep cyans, aubergines and vermilions."

Like most designers, Paul, has not discarded the black, white and beige spectrum. "These are eternal. White is evergreen. It's so fresh and can be worn anywhere and anytime even at night. And the beiges are always being re-invented with dull gold work or glamorised with silver zardosi, sequence, crystals or precious gems." This year she has used a discerning combination of bead sequence work, traditional mirror work, tila and zardosi embroidery in addition to antique silver and precious stonework.

Paul's Maharaja Collection completes the rainbow by touching on the blues. "Royal Blue and Navy are also highlighted with Kashmiri style embroidery."

So if the swish of silks, the sashay of brocades and the chance to own an individually crafted garment causes your imagination to pique, visit Paul's boutiques or contact her online. If you are lucky, you may meet her in person.

Her creations are an imprint of her signature style and her vision is instilled in each one of a kind garment. And that what makes a Neeta Paul creation different. Neeta Paul.

Her outfits are available at showrooms in Sanik Farms and Saket (New Delhi) and in Canada. Plans to open showrooms in the US and London are underway. You can order clothes from her latest range from neetapaulfashions@yahoo.com. Orders take about a couple of weeks to process. Price range INR 6000 and up - excluding shipment.
 
Rohini Bhatia-Singh
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Readers comment
     good collection and models
     - annie

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