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The Axe Chocolate Effect With Malini Ramani
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What happens when you put together one of Indian's hottest designers, a slew of gorgeous leggy models and a hunky man covered in chocolate? Dark Temptation is right.
Already famous for their naughty media campaigns, Axe Deodorants had a truly unique launch for their new fragrance - Dark Temptation. Candid Marketing was in charge of the launch party and they certainly made an interesting evening off it.
Candid created different Axe zones at the venue (The Taj President, Mumbai) themed Safari, Disco and Beach. Each of the zones showcased chocolate props created by Chocolatier Zeba Kohli. Later in the evening, an exclusive line of clothing by Malini Ramani saw models Candice Pinto, Lisa Hayden and Mugdha Godse walk the ramp.
The showstopper was of course The Chocolate Man, Sahil Shroff, done up by designer Lascelles Symons. Now if there's anything called a delicious man, he's got to be it. Talk about eye candy! Model Marc Robinson choreographed the entire show.
Seen enjoying the event were designers Sabyasachi and Arjun Khanna and Television hottie Chetan Hansraj. Also spotted at the do was Ramona Garware Narang, Parvez Damania, Carol Gracias (looking ridiculous in some weird garment!), Diandra Soares (looking slightly worse than Carol!) and Zeba Kohli. The best-dressed woman of the evening had to be designer Malini Ramani in a chocolate covered dress. She simply glowed and looked almost as delicious as the chocolate itself.
All in all, Candid created an interesting event.
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