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Sirali By Gunjan & Rahul
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Sirali, founded by Rahul Jain and Gunjan Arora in 1998, means 'the peacock's plume', epitomizing beauty. For Rahul and Gunjan it is the embodiment and the soul of the magnificence of India's traditional arts and crafts, which they have sought to bring to their exquisite collections. The essence of the Sirali collection lies in tie-n-dye and printing techniques layered with variations in texture and subtle fabric ornamentation.
Sirali offers a wide range of clothes that is presented in six collections each year - pre-summer, summer, high summer, festive and pre-fall - for both men and women. The use of a diverse palette of colours and textures makes every collection unique in itself. In addition, the Sirali styling is classic, using the natural feel and flow of the fabrics.
The forte of the label lies in Rahul's and Gunjan's ability to retain their originality and to steer clear of the mundane. Redefining the traditional crafts, the duo has endeavoured to give men and women's fashion an international look that spells indigenous character.
High-end fashion boutiques such as "Samsaara" in Delhi & Chandigarh, "Collage" in Bangalore, "Kali" in Kolkata ,"Saga" in Mumbai, "Studio Ivory" at Ebony-Delhi, Ludhiana & Chandigarh, Shoppers Stop "Buzz" at Delhi, H`bad & Mumbai , "AZA" in Mumbai, "Ayamik" and "Ensemble" at Delhi & Mumbai, " Sanskrit" in Hong Kong, "New look" in Riyadh and "Tara Blanca" in Tokyo showcase Sirali. With Sirali already making its presence felt in India and in the global arena, it has set its sights on setting new benchmarks with its creativity and effective availability.
Sirali has also held independent exhibitions propagating its signature style. The brand has serviced the entertainment industry with its costumes for plays, musicals and award ceremonies. The Sirali outfit that was created for Caroline Douglas brought Rahul and Gunjan global recognition for their technical expertise. Sir Sean Connery, Naomi Campbell and Malaika Arora Khan are some of the designer-duo's celebrity clients.
Their recent development of a special multi-blend fabric has got them appreciation not just as Designers but also got them a place in the Textile and Art market. Most recently the "Art fabric" has been chosen by the concept store "the Conran Shop".
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A shaaditimes feature
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| | Long Kurta with Hand Block Daboo print | John Players Party T-shirt | Crepe Dress Material - Gladrags | Rs.900 ($23.08) | Rs.795 ($20.38) | Rs.3,400 ($87.18) | | Rs.669 ($17.15) | Rs.755 ($19.36) | Rs.2,222 ($56.97) | |
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