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Bewitched By Watches!
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Someone once said the watch wears the man or woman. One of the most sought after symbols of acceptance, wealth, love, and panache, a watch, displays emotions of the wearer.
Be it a gift, or a much a waited reward upon retirement (as tradition in the west), or the luxurious indulgence you've purchased just because you deserve it! Whatever the impetus...
a watch gives more information than just time. Usually treasured for generations, for the populous it's a one-time investment.
Watch-wear has revolutionized fashion sensibilities among not only watch aficionados but also the hoi polloi. Today anything goes, but despite the mantra that style is as individual as the avatar - timelessness in ''watchable'' pieces de resistances is a combination of artisan, craftsmanship, ornamentation and most importantly expense.
The classic wristwatch displays more than time. Emotions of spirit, imperialism, bourgeois, nouveau riche to Jean Sartre's raison d'être simply to be. As Dali said on the popular Mike Wallace show in the 1950s - "Art is to opulence what the physique is to its soul."
What was politically correct during the upward mobilization of the 70s in the US may now have seen a round on the pendulum as the cash crunching recession has changed consumerism to a form of pragmatism. Most "luxury" watches defined for normal consumption can cost about USD 5,000 for lower-end models from traditional watchmakers Tag Heuer, Rolex and Cartier to name a few. This market has seen a downturn as yuppies and generation x-ers re-evaluate expenses.
Exempt from this scenario are the super luxury items which many pundits, watch experts and auction houses like Sotheby's concur are impervious to the politics of economics. "People in the category of purchasing watches above USD 100,000 are not bothered about trends," said Matthew Morse, in a Forbes interview. Morse, the editor of one of Europe's eminent Watch Time Magazine notes, "Then as now, at the most expensive levels wristwatches are status symbols meant for collectors and watches retailing for more than $100,000 will likely only be of interest to true aficionados."
Though some watch companies don't make a lot of money off of their highest-end watches because of the cost of research and development, they still produce them to give their brand an ambiance of exclusivity. For people who can afford them, they're about the pleasure of owning something extraordinary, whether or not they ever actually wear them.
One of the most interesting trends from the ateliers of Swiss watchmakers to fashion houses is the bejeweled "art pieces". These range anywhere from the nouveau futuristic chronograph ceramic watch which caught the fancy of many PYT at the Milan show earlier this year to one of the kind oh la la "ice-cube" perennials by prestigious French watchmaker Chopard which is not only drenched with diamonds, but could cause even the most conservative millionaire to check the cost - pegged at a cool 1.6 million USD.
ShaadiTimes features some of the worlds most exclusive and stylish wristwatches.
And dahlings... you don't need to be a man to wear a man's watch these days according to Tina Brown, one time editor of Vogue, and The New Yorker. Most watches are made for men and women. So if you're feeling bold, beautiful and brassy go for it - bewitched and bewatched...
Ooh la la!
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| | Pink Printed Tunic | John Players Signature Line T-Shirt for Men | Spykar's Denim Jeans For Women | | | | Rs.1,999 ($41.52) | | Rs.2,135 ($44.35) | Rs.1,095 ($22.75) | Rs.1,899 ($39.45) | |
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