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Watch it out!
Time check with jewelled watches

Time is one of our most valuable assets, so why not watches? A watch has been traditionally the secret wedding gift between partners in Ireland, may be to keep their love ticking, and we see no reason why this should not be so, everywhere.

In 1571, Queen Elizabeth I was given the first known wristwatch. It was a small timepiece on a gold bracelet with diamonds and rubies. Fast-forward to today and no points for guessing that these gem-encrusted beauties have made a comeback! It is said that jewelled watches first came into fashion in 1950s when women wore them on their wrist during the day and over the evening gloves at night.

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Today jewelled watches have made their way to the bridal trousseau in form of a fine accessory. Mr Yusuf, manager of Watches of Switzerland, one of the most reknowned watch store in Mumbai, boasts of clienteles ranging from Bollywood stars to industrialists and socialists who swear by jewelled watches. His collection ranges from Pierre Cardin to Omega, Longines, Rado and Gucci with price tags ranging between Rs 10, 000 and Rs 2 lakh. Similarly, Titan's Nebula collection designed by Rohit Bal seek to make Indian royal heritage timeless through its range of jewelled watches which are made of 18 carat gold and encrusted with diamonds and rubies.

Gurdeep Kohli
TV actress Gurdeep Kohli, who's just married Arjun Punj, believes jewelled watches make a wonderful gift anytime...be it for birthdays or anniversaries. She is in love with her crystal Christian Dior watch. "For my wedding I could not wear a watch as I was wearing choodas, but I would like to own a Chopard watch someday. I want a diamond studded one which I can wear with my black cocktail dress and that should be an exclusive collector's item as I would love to pass on to my children or grandchildren!"

Ravee Gupta Another newly married bride Ravee Gupta, TV actress, gushes about her watch collection and swears that she has turned into a watch freak recently. "Previously I wasn't comfortable wearing watches because my skin was allergic to metals but now I can show off my collection of jewelled watches! My favourite one is a gold Christian Dior watch that my dad gifted me for my birthday. It has a classic gold bracelet and I get compliments for it every time I wear it. Another one, that I am proud of, is given by my brother. It's by Guess and it's pretty unique in the sense that it is actually a charm bracelet with little hearts and bells and a small watch dangling along with it! And the recent one to add to this collection is the wedding watch that was again gifted by my dad. This one is an Omega and priced at a whopping 1.5 lakhs! It's studded with diamonds, sapphire, rubies...you just name it and it's there! It's very gorgeous and I had worn it for my cocktail reception party," she adds.

Supratim Biswas
Supratim Biswas, an NRI who is passionate about watches said, "Watches are man's best accessories and jewelled watches speak a lot about you. If you are wearing a jewelled Rolex watch it shows that you are classy, if you are wearing a Tag Heur, it reflects a sporty personality and if you are wearing a Britley you are trendy. I personally feel that watches with studs of diamond and gems are better suited for the fairer sex. I would personally like to go for a gold plated Britley."

It is said that Mr Amitabh Bachchan too has a passion for collecting watches. The gossip mills say that the actor never repeats his watches! His favourite brands are Longines and Bvlgari watches which costs around Rs 3-4 lakhs!!

No wonder that such dazzling timepieces have grabbed the eyeballs at the London Fashion Week and demanded a grand international watch fair like BaselWorld. Here we take a glance at some of the world-class jewelled watches, which can adorn a bridal trousseau and can be passed down the family lineage as heritage collections.

Bollywood Brand Equity

Pic courtesy: Watches of Switzerland, Bandra. Price on request.

Amrita Biswas
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